Published on 2008 by Kogan Page Publishers
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
Read Branded Male complete books online for free. Reading Branded Male full free books online without downloading.Looking up to the full article E-Books free download? Here you can read
This Book was ranked 13 by Google Books for keyword Men Grooming.
Download online Branded Male book,Read online Branded Male book Download Branded Male Free Online,Read online Branded Male free online